SEO is an integral part of capitalising on the opportunity the internet provides. The internet has a worldwide audience were any business or individual can display their work or product, resulting in a massive increase in sales and revenue.
You could have the best looking website in your particular line of business, but you struggle to understand why other sites that do not look as shiny as yours continue to dominate the market place. The answer is they have implemented sound SEO tactics to rank high on search engines.
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